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About Prime Host

Prime by name.
Prime by standard.

Prime Host is a London operator of serviced apartments for stays of one night to twelve months. We hold our portfolio under long leasehold agreements and operate it directly: specification, fit-out, housekeeping, maintenance and guest support are all delivered in-house. We are neither a booking platform nor a letting agency, and we do not resell inventory we do not control. The company that presents an apartment is the company accountable for it.

Prime Host serviced apartment in LondonLondon serviced apartment interior
24/7Staffed guest support
InclusiveUtilities and council tax
1 night–12 moLength of stay
In-houseOperations and maintenance

Our operating model

The serviced apartment market is largely intermediated. Platforms list inventory owned by others; agencies market a landlord’s property and withdraw once occupation begins. In both models the party the guest has paid holds limited control over the asset and limited authority to resolve issues arising during a stay.

Prime Host operates on a leasehold basis. We take apartments under agreements of five years or longer, fit them out to our own specification and operate them as principal. Two consequences follow. The first is consistency: every apartment is equipped to a defined standard rather than to the condition in which it was acquired. The second is accountability: there is no intermediate party between the guest and the operator, and no circumstance in which responsibility for the apartment sits elsewhere.

Accuracy of representation

Every apartment is shown as it is

All photography is of the specific apartment offered. We do not publish stock imagery, computer-generated visualisations, or images of comparable units within the same building, and we do not use lens distortion to misrepresent scale or proportion.

Apartments are re-photographed following any material change to furnishing or decoration, so published images reflect current condition. Where an apartment differs materially from its published description on arrival, we will remedy the discrepancy or transfer the guest to an equivalent property.

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Photography of a Prime Host London apartment
Maintained London serviced apartment

Planned maintenance

Maintained to a programme, not to complaint

Our apartments are inspected and serviced on a scheduled cycle. Appliances are assessed and replaced on a planned basis rather than at the point of failure, safety equipment is tested and recorded, and furnishings, cookware and soft goods are renewed on condition rather than retained until a guest reports them.

Apartments are professionally cleaned and linen fully changed between occupancies, and housekeeping continues at an agreed frequency throughout longer stays. The objective is a property that performs consistently across its whole life, not one presented well at a single point in time.

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Guest support

Staffed 24 hours a day, throughout every stay

Our support desk is staffed by people with the authority to act, at any hour and on any day of a stay. Guests reach a member of our team directly, not an automated assistant or a ticketing queue.

Reported faults — a water leak, loss of internet connectivity, heating or hot water failure, a defective lock or appliance — are attended by our own contractors at the earliest available opportunity. Guests are not asked to source a tradesperson, to grant access to a third party we have not appointed, or to fund a repair and seek reimbursement.

Where a fault cannot be resolved within a reasonable period, we transfer the guest to an equivalent apartment or apply an appropriate reduction in accordance with our published terms.

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Prime Host serviced apartment living space
Equipped Prime Host apartment in London

Specification

One standard across the portfolio

Because we fit out our own apartments, each is equipped against a single specification: high-speed connectivity and a dedicated work position; French bed linen and hotel-weight towels; a kitchen provisioned with cookware, knives, crockery, glassware and a coffee machine; replenished bathroom consumables; and laundry and household equipment.

Apartments differ in size and outlook. They do not differ in standard, and a guest should not be required to audit a features list to establish whether the fundamentals are present.

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Pricing and terms

Our rates are inclusive. Electricity, gas, water, council tax and broadband are contained within the quoted price, and the total payable is presented before booking rather than assembled during it. We do not apply mandatory fees at checkout.

For stays of one month or more, no twelve-month lease, employer reference, United Kingdom guarantor or six-to-eight-week tenancy deposit is required. A modest refundable damage deposit or card authorisation applies to certain stays and is disclosed before booking. Full provisions are set out in our Terms and Conditions and Refund and Cancellation Policy.

Prime Host, in summary

We control the guest experience end to end because that is the only basis on which an operator can be accountable for it. We hold our own apartments, specify and equip them consistently, represent them accurately, maintain them to a programme, and staff support at all hours. There is no landlord in the chain, no agency to defer to, and no material difference between the apartment presented and the apartment delivered.

Prime Host is the trading name of PRIME H UK LTD, a company registered in England and Wales under company number 17450698, with its registered office at 360 Harrow Road, London, England, W9 2HT.

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Serviced apartments across central London, from one night to twelve months.

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Guest support

24/7

Faults reported at any hour are attended by our own team

A staffed support desk throughout every stay, with the authority to instruct works and, where a fault cannot be resolved promptly, to transfer the guest to an equivalent apartment.