Advanced Price Optimisation in London

How we price it

Smart pricing, backed by data

Our dynamic pricing engine evaluates location, seasonality, local events and market trends around the clock, and adjusts your rate automatically — so you earn more without lifting a finger.

01Seasonality & demand

Rates rise and fall automatically with the seasons and live booking demand, so you’re never underpriced in a peak or empty in a lull.

02Local events

The engine tracks concerts, expos, sporting fixtures and holidays in your area and lifts rates when the city fills up.

03Market & competitor tracking

We benchmark comparable listings in your building and neighbourhood in real time, so your price is always sharp.

04Last-minute optimisation

Unsold nights are re-priced to attract spontaneous bookers — filling the calendar without giving away revenue.

05Gap nights & min-stay

Awkward one- and two-night gaps get their own pricing and stay rules, so the calendar fills cleanly.

Priced right, every single night

Occupancy

87%+

Calculate your income How it works

Why it matters

Higher occupancy, without discounting

Static pricing leaves money on the table both ways — too high in quiet weeks, too low when demand spikes. By adjusting availability, rates and promotions in real time, our partners consistently achieve over 87% occupancy while protecting the nightly rate, turning your calendar into its highest-earning version of itself.

Synced calendars across Airbnb, Booking.com, Expedia, Vrbo and Tripadvisor

One synced calendar

Priced everywhere, booked once

Your optimised rate and availability sync instantly across Airbnb, Booking.com, Expedia, Vrbo and Tripadvisor. Every reservation, block and price change updates on all of them at once — so guests always see accurate availability and you never face a double-booking.

One rate, pushed to every platform
Instant calendar sync, no clashes
No manual updates, ever

Full service

Full-service Airbnb management in London

Prime Host handles the day-to-day work of short-letting, so you can earn from your property without managing every booking, guest message, clean, or maintenance issue yourself.

Listed & booked

Everything to get your property live, found and fully booked.

Multi-platform listings
Professional photography
Listing creation
Marketing
Price optimisation
Guest vetting
24/7 guest communication
Check-in and check-out

Managed London apartment with skyline view

Managed & maintained

Everything to keep it spotless, compliant and cared for.

Cleaning and housekeeping
Linen, toiletries and essentials
Interior design and furnishing
Maintenance
Insurance
Licensing support
Regular property inspections
Owner dashboard and mobile app

Every channel, one calendar

Multiple booking platforms

We list your property across all major platforms, and our software holds preferred-partner status with the world's leading booking sites. Every reservation is managed centrally, keeping your calendar accurate and your earnings on track.

Zoopla

What the engine does

Pricing that works while you sleep

Dynamic nightly rates Event-based surges Last-minute fills Seasonality Competitor tracking Gap-night pricing Calendar sync

Earn

23% more

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Benefit

Your partner in profitable, hands-off short-term and mid-term rentals

Work with a local London team that manages thousands of guest stays a year. We handle listings, pricing, guests and housekeeping end to end, so your property earns up to 23% more than owners see with other operators, without the day-to-day work.

Calculate your earnings

Local & accountable

One dedicated team for your property

From the first estimate to every guest checkout, a single local London team is accountable for your home — no call centres, no handoffs. We know the buildings, the licensing and what guests expect, and we treat your property like our own.

Calculate your income

London holiday home managed by Prime Host

Support

Pricing FAQs

The engine

+ How does dynamic pricing decide the rate?

It weighs live signals — local demand and events, seasonality, day of week, lead time, how fast you're booking, and comparable listings nearby — and recalculates your nightly rate accordingly, with a floor you can set so it never goes below your minimum. The aim is high occupancy without giving away peak-season value.

+ How often do prices update?

Continuously — rates are recalculated daily, and more often around demand spikes such as major events or last-minute gaps, so your pricing always reflects the live market rather than a rate card. You can also set a minimum nightly price we never drop below.

+ Can I set a minimum nightly rate?

Yes. You can set a floor and we'll never price below it; dynamic pricing then optimises above that level to fill your calendar. If we think your floor is costing you occupancy, we'll flag it with the data rather than quietly work around it.

Calendars

+ Which platforms do you sync?

All of them, through a central channel manager — Airbnb, Booking.com, Vrbo, Expedia and the UK portals we use for mid-term stays. A booking, block or price change on one updates every channel instantly, which is what keeps your calendar accurate and prevents clashes.

+ How do you prevent double-bookings?

Every platform is connected to one central calendar through a channel manager, so a booking or block on any site updates all the others in real time. That single source of truth, plus our team actively managing the calendar, is what stops the clashes that catch out self-managing hosts.

Results

+ What occupancy can I expect?

Occupancy varies by area, price point and season, but our dynamic pricing is built to keep well-located London homes busy through the year rather than chasing a single peak. In your income assessment we'll show comparable occupancy for similar nearby properties so the projection is grounded in real local data, not averages.

+ Will lower prices hurt my revenue?

Not when it's done well — strategic lower rates are used to fill nights that would otherwise sit empty or to build early momentum and reviews on a new listing, which lifts ranking and future rates. The goal is total revenue and occupancy across the month, not the highest headline price on any single night, and you can always set a minimum we won't go below.

The right price, every single night